Free Walking Tour Berlin

When: Every day 10am & 12pm every day
Where: The meeting point is in front of the ehemaliges Kaiserliches Postfuhramt Berlin, Oranienburger Straße, 10117 Berlin, Germany, next to the entrance.
Price: Free

How Can Berlin Walking Tour Guides Survive the Off-Season?

by | Mar 7, 2024 | Walking Tour

As a Berlin walking tour guide, the off-season can be a challenging time. With fewer tourists visiting the city, it’s important to find ways to keep yourself busy and financially stable. In this blog post, we will provide you with valuable tips and strategies to help you navigate through the off-season successfully.

1. Diversify Your Tour Offerings

During the off-season, it’s crucial to expand and diversify the types of tours you offer. Consider adding themed tours that focus on specific aspects of Berlin’s history, culture, or architecture. This will attract a niche audience that is interested in exploring the city from unique perspectives.

Create a schedule with different tour options throughout the week, giving visitors a variety of choices. Cater to different interests and preferences, such as food tours, street art tours, or even night tours. By diversifying your tour offerings, you increase your chances of attracting visitors during the off-season.

2. Collaborate with Local Businesses

Building strong relationships with local businesses is essential for survival during the off-season. Collaborate with hotels, hostels, and travel agencies to create package deals that include your walking tours. This way, when visitors book their accommodation, they will also have the option to book one of your tours.

Consider approaching restaurants, cafes, and souvenir shops to discuss cross-promotion. Offer to recommend their establishments to your tour participants, and ask if they can do the same for your tours. By working together, you can attract more customers and ensure a steady flow of business even in the off-season.

3. Target Local Residents and Expats

While the off-season may see a decline in tourists, Berlin is still home to a large population of local residents and expats. Consider tailoring some of your tours to cater specifically to this audience. Offer tours that delve into the lesser-known parts of the city or focus on local history and culture.

Promote your tours through local community websites, social media groups, and expat forums. By targeting this audience, you can generate additional bookings and build a reputation among Berlin’s residents and expatriates.

4. Offer Special Discounts and Promotions

To encourage bookings during the off-season, consider offering special discounts and promotions to attract visitors. Create attractive packages that combine multiple tours at a discounted rate or offer limited time promotions that give visitors a reason to book with you.

Another strategy is to provide referral discounts, where participants who bring along friends receive a discounted rate or a free tour. This can help generate word-of-mouth referrals and bring in more customers during the off-season.

5. Invest in Online Marketing

During the off-season, it’s crucial to invest in online marketing to maintain a strong online presence. Optimize your website for search engines by using relevant keywords and creating high-quality content. Leverage social media platforms to showcase your tours, share customer testimonials, and engage with potential customers.

Consider running online advertisements targeted at people who have shown an interest in travel and Berlin. This can help drive traffic to your website and increase bookings during the off-season.


The off-season can be a challenging time for Berlin walking tour guides, but with the right strategies, it’s possible to survive and thrive. By diversifying your tour offerings, collaborating with local businesses, targeting local residents and expats, offering special discounts and promotions, and investing in online marketing, you can ensure a steady flow of customers even during the quieter months.

Remember, the off-season can also be an opportunity to explore new ideas, improve your tours, and develop relationships with the local community. Stay proactive, adaptable, and committed to delivering exceptional experiences, and you’ll come out stronger on the other side.

Thank you for reading. If you're inspired by the stories of Berlin and want to delve deeper, why not join us on our Free Berlin Walking Tour? It's a wonderful way to immerse yourself in the city's rich history and vibrant culture. We look forward to welcoming you soon.


  • 3.5 hours walking tour
  • Berlin’s major highlights
  • Brandenburg Gate
  • Reichstag and Berlin Wall
  • Historical sites

Free Walking Tour Berlin

When: Every day 10am & 12pm every day
Where: The meeting point is in front of the ehemaliges Kaiserliches Postfuhramt Berlin, Oranienburger Straße, 10117 Berlin, Germany, next to the entrance.
Price: Free