Do you care about history, culture, teaching people about things you know? Becoming a Berlin walking tour company yourself is likely to be exciting and rewarding. Berlin is a historical city with all the attractions and hidden gems waiting for tourists to be seen. Ready to launch your walking tour company? In this guide, we’ll walk you through the essential steps you need to take to start!
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We will define Your Tour Theme and Itinerary.
Next, you to work out what your walking tours will be about, the theme and focus. With something to offer to anyone with a wide ranging interest from historical sites to art and architecture, food and markets and even alternative and underground culture Berlin fits the bill on one level of interest or another. First look at what interests you and what your expertise is, then create special and interesting tours that will appeal to visitors.
When you know your theme, create detailed itinerary covering your landmarks, attractions and stories to showcase to your customers. Determine the way, time and stops in case you have any, along the way. Remember what your target audience is interested in.
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Conduct Extensive Research
In order for your tour participants to have an enriching experience you need to be familiar with Berlin’s history, culture, local anecdotes. Explore and research the city, find the interesting facts, stories and the little known locations to use in your tours.
Go to museums, historic sites, and consult reliable sources to check your information out before presenting it on your tours. This makes you more credible and when you are, you offer a high quality experience for your customers.
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Get State Licenses and Permits
Before you launch you walking tour business, you need to do research to see if there are any required licenses and permits to be had. For definite regulations and information about permits concerning tours, you should contact the local authorities or tourism office. That will keep you in the clear, so to speak, and complete bad things from ensuing.
Also, get liability insurance in case something happens that wasnt expected. This will bring trust between you and your customers and offer your customers peace of mind.
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How to Create an Engaging website and online presence
Today in a digital age, taking a while online is important to any business. Beyond just listing your tours, you want to set up a professional website that shows them, gives visitors the info they need to book — tour description, schedule, pricing, booking options. Add images as well as customer testimonials that will create credibility.
Promote your tours in social media platforms such as Facebook, Instagram and Twitter; get in touch with potential customers; and share fun facts and stories about Berlin. To draw a bigger audience you might want to start offering exclusive discounts, or whatever, for people who follow your content, or this.
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At some point, you need to build relationships with local partners.
Working with local companies and business organizations can be a net gain from both sides and can allow you reach more people. Partner with hotels, hostels, and travel agencies to jointly bring in the tourists that like walking tours. If you can’t do it, then at least incentivize these partnerships with commission based referral programs or discounts.
Additionally, think about becoming part of groups like professional associations or networks that allow you to mingle with other tour operators and get to know the most effective practices. Keep up with the walking tour sector trends and developments by attending industry events or seminars.
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Be Exceptional in serving our customers
How you deliver an excellent customer service matters a lot for your walking tour company to be successful. Make sure your guides are friendly, knowledgable and attentive to their customer’s needs. Have them participate in questions, admit they share personal anecdotes that will not be forgotten.
Make sure to listen to your customer’s feedback and better yourself along with their input. Build a positive reputation and get more organic customers along with that, review and testimonials encourage reviews.
Conclusion
You can actually make a nice living and have lots of fun running a walking tour company in Berlin. Using these step, you can lay groundwork for your business that will render tourists with the best experience. Always remember to evolve, adapt to your customers needs and remain passionate about telling the wonderful history and culture of Berlin to others.
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